DDB : Digital Direct Broadcast

DDB : Digital Direct Broadcast Faq's

DDB TECHNOLOGY PLATFORM for Televisions

Q.1 : What is  DDB Foundation ?

The DDB Foundation, is a union of seven technology giants.The foundation has come up with its most prestigious innovation Digital Direct Broadcast (DDB) technology platform. The DDB technology platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform.

This revolutionary technology is pioneered by STMicroelectronics - World’s leading semiconductor company, Irdeto – World’s leading innovative software and application maker, Nivio – World’s leading cloud computing brand, Faroudja – Emmy award winning audio-video technology, Strata – World’s leading sound technology and is presented by Videocon d2h - India’s most advanced DTH service provider and Phillips – World’s leader in healthcare, lighting and consumer lifestyle brand.

Q.2 : What is DDB ?

DDB - Digital Direct Broadcast platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform. This new technological wave rides high on features such as- receiving, processing and display capability of real Full HD 1080p digital signals without the help of any set-top box, giving you an audio-visual experience never seen or heard before, dual core processor – 450 Mhz, 14-bit video processor; Motion Enhancement and Motion Correction (MEMC), which interpolates and constructs the “in between” frames to eliminate issues related to both motion judder and motion blur, giving you an outstanding viewing experience, 3D Technology, Faroudja Video and Audio Optimized that eliminates any distortion caused by noise signal and gives you a vivid and clear image for your viewing; Strata Certified Audio and 10-band Graphic Equalizer. Its cloud computing abilities help you access your files remotely which are saved on it.And last but not the least is full fledged internet experience alongwith net buttons like Facebook, Youtube, Twitter, Picassa, eWeather, Internet Radio, mail and chat client and various applications viz UPnP and File Sharing.

Q.3: Is it a Television  or  a Service ?

DDB is a TV Operating system.

Q.4 : How DDB is going to change the traditional way of watching television?

DDB is a TECHNOLOGY PLATFORM for Televisions that will fuel future innovations in the category -TV+ D2H convergence, True Smart capabilities, Cloud Convergence, best in class audio & Video output.

This new technology helps receive digital signals without the help of any set-top box, giving you an audio-visual experience never seen or heard before. Its cloud computing abilities help you work and save your files on it too, while giving you a superior browsing experience of your favourite websites, It also has the ability to convert 2D channels into life-like 3D quality, making this digital technology platform nothing short of being magical.

Q.5 : How is it different to DTH service?

DTH services just helps in receiving signals. Where as, DDB as a platform recieves direct digital signals from satellite without any transmission loss, and thats too without help of any seperate set top box. Not only this, it gives yout an audio-visual experience never seen or heard before. Its cloud computing abilities help you access your files remotely which are saved on it.It allows you to experience flicker free 3D viewing. It also has the ability to convert 2D channels into life-like 3D quality, making this digital technology platform nothing short of being magical.It has full fledged internet access alongwith net buttons like Facebook, Youtube, Twitter, Picassa, eWeather, Internet Radio, mail and chat client and various applications viz UPnP and File Sharing.

Q.6 : Can this technology be used in my existing devices or I need to purchase a new device?

A new DDB enabled device is required to enjoy the benefits of this technology.

Q.7 : What are the basic technical requirements to have a DDB connection?

DDB enabled Television, LAN/Wi-fi/ datacard connection, D2H connection are some of the few basic requirements to experience DDB.

Q.8 : Can this be plugged and played like DTH?

Yes

Q.9 : Where can I purchase DDB?

Many top technology brands are approaching DDB for the tie up. The DDB enabled TVs will soon be available in the markets near you.

Q.10 : What is the Price?

The Price of DDB enabled TVs will be decided by the respective TV manufacturing companies offering DDB TVs.

Q.11 : Is there some running periodic cost?

No, one just needs to pay for the services like DTH, cloud computing, Internet surfing etc.

Q.12 : Is there any business partnership scope for me?

Yes, by owning a retail outlet for DDB enabled TVs.